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Mining the Social Web


Mining the Social Web

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Andrew McAfee Organizations Dont Tweet, People Do. A Managers Guide to the Social Web


Practical advice for managers on how the Web and social media can help them to do their jobs better Todays managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most arent sure quite what to do about it or how it all relates to them. Organizations Dont Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures. A long-overdue guide to social media that talks directly to people in the real world in which they work Grounded in the authors unparalleled experience consulting on social media, it features eye-opening accounts from some of the worlds most successful and powerful organizations Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

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Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn


The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Todays online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brands influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, dont sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

1096.32 РУБ

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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business


Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Webers insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Wheres the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child

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Adam Franklin Web Marketing That Works. Confessions from the Trenches


Practical tips on using the web to boost your business, no matter what business youre in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry youre in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australias top web marketing firms Every business, large or small, can benefit from the web. If youre not already using the web to boost your business, youre falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

1872.47 РУБ

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Giudici Paolo Applied Data Mining for Business and Industry


The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications. Introduces data mining methods and applications. Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods. Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining. Features detailed case studies based on applied projects within industry. Incorporates discussion of data mining software, with case studies analysed using R. Is accessible to anyone with a basic knowledge of statistics or data analysis. Includes an extensive bibliography and pointers to further reading within the text. Applied Data Mining for Business and Industry, 2nd edition is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance.

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Mark Levene An Introduction to Search Engines and Web Navigation


This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the webs services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

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Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web


A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. Thats the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If youre a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

1613.75 РУБ

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Mark Levene An Introduction to Search Engines and Web Navigation


This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the webs services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

7524.8 РУБ

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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business


An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in todays fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

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Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands Businesses to Build, Cultivate, Measure Success in the New Web


The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, youll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If youre not using social media to reach out to your customers and the people who influence them, who is?

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Simon Munzert Automated Data Collection with R. A Practical Guide to Web Scraping and Text Mining


A hands on guide to web scraping and text mining for both beginners and experienced users of R Introduces fundamental concepts of the main architecture of the web and databases and covers HTTP, HTML, XML, JSON, SQL. Provides basic techniques to query web documents and data sets (XPath and regular expressions). An extensive set of exercises are presented to guide the reader through each technique. Explores both supervised and unsupervised techniques as well as advanced techniques such as data scraping and text management. Case studies are featured throughout along with examples for each technique presented. R code and solutions to exercises featured in the book are provided on a supporting website.

6080.41 РУБ

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Victor Rudenno The Mining Valuation Handbook. and Energy for Investors Management


The essential guide to investing in mining opportunities, now in its Fourth Edition A comprehensive guide to mining investment analysis designed for use by financial and mining analysts, executives, and investors, The Mining Valuation Handbook: Mining and Energy Valuation for Investors and Management has become an essential resource for assessing the value and investment potential of mining opportunities. Fully revised and updated, this fourth edition of the classic text provides new and up-to-date information to better explain the mysteries surrounding the resources industry. Written by Victor Rudenno, a leading global expert on mining investment analysis and consultant to mining companies, financial bodies, and governments, The Mining Valuation Handbook: Mining and Energy Valuation for Investors and Management, Fourth Edition covers a wide range of essential topics, including: feasibility studies, commodity values and forecasting, classification of resources and reserves, indicative capital and operating costs, valuation and pricing techniques, qualifying risk, the impact of exploration and expansion, and more. Fourth edition of the bestselling text on assessing mining investment opportunities Author Victor Rudenno is a respected global expert on mining investment analysis Key topics, including feasibility studies, valuation techniques, and risk qualification are covered in detail Packed with invaluable mining information for the financial industry and financial information for the mining industry, The Mining Valuation Handbook is the definitive guide to assessing and investing in mining opportunities.

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John Arnold Web Marketing All-in-One For Dummies


Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and its yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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Peter Scott R. Auditing Social Media. A Governance and Risk Guide


Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your businesss goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource youll keep by your side to clear away the confusing clutter surrounding social media.

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Арменак Барсегян, Михаил Куприянов, Иван Холод, Тесс, Сергей Елизаров Анализ данных и процессов


Излагаются основные направления в области разработки систем: организация хранилищ данных, оперативный (OLAP) и интеллектуальный (Data Mining) анализ данных. В третьем издании по сравнению со вторым, выходившем под названием Технологии анализа данных: Data Mining, Text Mining, Visual Mining, OLAP, добавлены визуальный (Visual Mining) и текстовый (Text Mining) анализ данных, анализ процессов (Process Mining), анализ Web-ресурсов (Web mining) и анализ в режиме реального времени (Real-Time Data Mining). Приведено описание методов и алгоритмов решения основных задач анализа: классификации, кластеризации и др. Описание идеи каждого метода дополняется конкретным примером его использования.Издательство: БХВ-Петербург

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И. Холод Анализ данных и процессов


Излагаются основные направления в области разработки корпоративных систем: организация хранилищ данных, оперативный (OLAP) и интеллектуальный (Data Mining) анализ данных. В третьем издании по сравнению со вторым, выходившем под названием «Технологии анализа данных: Data Mining, Text Mining, Visual Mining, OLAP», добавлены визуальный (Visual Mining) и текстовый (Text Mining) анализ данных, анализ процессов (Process Mining), анализ Web-ресурсов (Web mining) и анализ в режиме реального времени (Real-Time Data Mining). Приведено описание методов и алгоритмов решения основных задач анализа: классификации, кластеризации и др. Описание идеи каждого метода дополняется конкретным примером его использования. Для студентов, инженеров и специалистов в области анализа данных и процессов. (Компакт-диск прилагается только к печатному изданию.)

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